2020-12-02 11:40:09 SNE Symbol now SONY
Microsoft
12/02/20 12/0211:40 12/02/2011:40 | Digital game spending on Black Friday, Cyber Monday falls 10%, says SuperDataAccording to a report from Nielsen's SuperData, changes in consumer buying patterns led to a drop in Black Friday and Cyber Monday digital game revenue in 2020. Game spending is still on track for a record-breaking 2020 but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished the importance of the holiday weekend as a main revenue driver. Spending on PC games during the weekend was up 6% year-over-year, but this was more than offset by a 13% decline in console earnings. Unmet demand for the PlayStation 5 (SNE) and Xbox Series X S (MSFT) likely depressed spending on digital console games. The current console transition is more seamless than past ones, with both console families allowing players to purchase a game on an older device and upgrade to the new-gen version at a later point. However, some gamers appear to be waiting to get a new console before starting recent major titles. In order to experience the whole game in the best possible way, they are holding off on purchasing the PlayStation 4 and Xbox One versions entirely. Another factor in the decline is the rapid growth of subscription services like Xbox Game Pass, whose October 2020 user numbers were up 216% year-over-year. These Netflix (NFLX)-style services provide access to a large library of games at a fixed monthly price, and gamers do not have an incentive to seek out Black Friday deals on older titles they can already play through their monthly subscription. As live-service games grow in popularity, players did seek out Black Friday and Cyber Monday in-game content deals for titles they have already invested significant time and money in. For example, "Grand Theft Auto Online" vehicles were on sale, limited-time item bundles were available in "The Elder Scrolls Online" and "Apex Legends" players received bonuses when purchasing loot boxes. Through the end of October 2020, global in-game content sales accounted for 89% of digital games revenue. Publicly traded companies in the space include Activision Blizzard (ATVI), Electronic Arts (EA), GameStop (GME), Nintendo (NTDOY), Take-Two (TTWO) and Ubisoft (UBSFY). Reference Link Symbol now SONY
Microsoft
acquired by MSFT
Take-Two
GameStop
Nintendo
Electronic Arts
Ubisoft
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